I was immediately intrigued when I saw a couple of articles about how two "tech bros" purchased the domain name Knitting.com, and their remarks about the knitting community put that community up in arms. They (the knitters, that is) were not only insulted, but sickened that this pair thought they could guide or direct their crowd.

The two owners apparently managed to speak insultingly of a very organized and diverse online group by saying it consisted of a few big corporate-created blogs and then a bunch of grandmas with a tiny blog.

I get exactly why they're mad. The closest parallel that came to mind was this: Suppose a male marketing specialist was hired out of the blue by a huge hospital, to supervise the nursing department — overseeing trauma, emergency, all the specialty surgery nurses — and had the job of deciding the way the nurses did everything. Not just someone taking over a dept. that was traditionally female-populated and led, but a hire that came from somewhere completely unrelated and not even medical.