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Willie, the CEO of Duck Commander and Jase, who makes the duck calls, are the two main characters and brothers. They are supported by their father Phil, the old man having founded the company some forty years ago. Other equally scruffy relatives round out the cast.
If you think the two sons pictured above look as though they could be straight out of the Hatfields and the McCoys, they acturally look good compared to some of the other characters on the show, all of whom sport long hair and beards.
Now, here's where the show loses me. Phil, the founder, was a former high school coach and college quarterback who quit to start making duck calls; his boys have college degrees and their wives look like past college cheerleaders who now buy their clothes at Neiman-Marcus.
Yet, these guys go around carrying shotguns, dressing in chambray shirts and jeans and hunting wild hogs for meat, among other improbable things. The two just don't mix. These guys all act as though they don't have an 8th grade education. Sometimes, they are funny, I'll admit.  Think Gene Simmon's Family Jewels set in Lousianna.