Do
you know what Pom Wonderful is? You will by the time this movie is
over. In fact they paid $1.5 million to have their name as part of the
title. In fact the whole movie is made of advertisements and how the
director, Morgan Spurlock, got enough money from enough advertisers to make a movie about product replacements and the movie is how he got the money.

In other words you are spending an hour and a half watching advertisements from Pom Wonderful, Jet Blue, Sheetz,
Hyatt, not to forget an ad with a Shetland pony in a bathtub with the
director and his son. He makes a deal with mini Coopers to only drive
them in the movie and Ban deodorant is shown in the bathrooms while he
wears clothes from Old Navy and only Merrell shoes.

The movie basically follows Spurlock making deals and how product placement is becoming more and more
important to movies as their budgets go higher and higher. He talks with
Donald Trump, who sneers at singers who won't take money for their
songs or singing in commercials and Ralph Nadar who winds up with a free pair of those Merrill shoes. He is seen in
conversations with a lawyer who usually charges $770 and hour but won't
charge Spurlock because he feels the time he is getting on screen is worth a lot more than that and so it goes.

The
deal the people, including the self described 'Jewish Mother' who is
the owner of the company, from Pom Wonderful make with Spurlock is that
in return for the $1.5 mil they will give him, includes  their name in
the title, that he opens the film in 200 theatres, sell 500,000 DVDs,
gross at least $10 mil and make millions of media impressions. I wonder
if he has to give the $1.5 mil if he doesn't meet all their demands?

There are two impressive scenes in the film including one of  the city of Sao Paulo where no outdoor advertising is allowed and a section taking place in Broward County, Florida, where I live, and the school board selling advertising
space wherever they can to make up for the education cuts.

Morgan
Spurlock is an entertaining personality and his "Super Size Me"
documentary opened a lot of people's eyes but the bottom line here, with
no product placement, is that "Greatest" is just a long, not too interesting, advertisement.