I received my Edward Jones (Investment) monthly statement recently and had to chuckle at their insert, "10 Reasons to Be a Long-term Bull".
Of course, they want all investors to keep their money in the company, so they are assuring us to stay with the boat.
1. "The economy is bruised, but it's not broken." (Americans have $10 trillion in disposable income, are 89% current on their mortages, one-third don't have mortages, spending hasn't stopped.)
2. "It's not the Great Depression." (with added comparison stats)
3. "Debt and deficits won't crush the economy." (15% compared to 28% in 1943.)
4. "Fifty percent drops historically have been an opportunity." (Be optimistic.)
5. Bailouts/Stimuli will prevent panic. (Their point, not their words!)
6. "Stock valuation is compelling." (?)
7. "Inflation is under control." (No duh!)
8. "Feeling bad can be good. High levels of fear often occur after the market has done most of its damage." (direct quote)
9. While past performance can't guarantee future results, good performance has historically followed bad." (similar to #4)
10. "You still have long-term goals." (stay the course)
Then they added a flag-waving, "This has been an extremely challenging time for investors, but our confidence in the future of our country has not changed. In our view. a long-term bet against our country has always been, and always will be, a bad idea."
I guess that whether it's in the basketball locker room or on Wall Street, pep talks rally the troops. I may chortle, but I agree. The last couple of weeks have been better. Hang in there.