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I Wasn't Included in This--wonder Why?!?!
I Wasn't Included in This--wonder Why?!?!
According to a recent national survey conducted by
Harris Interactive®, 38 percent of gay and lesbian adults report they
are absolutely certain or very likely to take their vacations as
planned this year, compared with 34 percent of their heterosexual
counterparts. However when asked whether they might decide to shorten
their vacation, a slightly larger proportion of gays and lesbians – 18
percent -- were absolutely certain or very likely to do so while 15% of
heterosexual adults similarly said they would do so.
In addition, one quarter (25%) of gays and lesbians said they were
absolutely certain or very likely to take a vacation by air this year,
while only 19 percent of heterosexuals would do so. Given the backdrop
of record high gasoline prices this summer, when the question was asked
whether this year’s vacation might be taken by car, nearly a third
(32%) of gay and lesbian respondents were absolutely certain or very
likely to take a car, while 28 percent of heterosexuals were absolutely
certain or very likely to do so.

Courtesy of alysonadventures.com
The new nationwide survey of 2,772 U.S. adults, (ages 18 and over), of
whom 275 self identified as gay or lesbian (which includes an
oversample of lesbian, gay, bisexual and transgender adults), was
conducted online between May 5 and 12, 2008, by Harris Interactive, a
global market research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc., a strategic public relations and
marketing communications firm with special expertise in the GLBT market.
“The strong appetite for travel often is highlighted among gays and
lesbians,†said Bob Witeck, CEO of Witeck-Combs Communications. “Though
gay consumers are not more affluent than others, they appear to
consistently budget more discretionary dollars towards travel, even
during downturns in the economy such as we face now.†Witeck added that
similar research conducted seven years ago also indicated that gays and
lesbians had higher propensity than heterosexuals to begin traveling
again after the tragic events of September 11, 2001.
Jim Quilty, Vice President and Sr. Consultant for Travel & Tourism
Research at Harris Interactive, noted that given this snapshot, “There
are clear differentiators and market trends in gay travel that are
especially important for destinations and travel suppliers to
understand in the current economic cycle. This survey reinforces the
resilience of lesbian and gay consumers when other travel spending is
curtailed among other demographics.â€