"NEW YORK - TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website."

Now we need a law that the same commercial can't run back to back during the same TV show or sporting event. We see it on football games when the ads weren't selling, so, for example, we'll see the exact same Ford truck or Viagra or Cialis ad over and over again during the game.