Here is a video about the building of Boeing 777s for British Airways:
"We're the first UK airline to take delivery of the long range Boeing 777-300ER.
The state-of-the-art aircraft, is longer, quieter and more fuel efficient than its predecessors and showcases the future face of British Airways.
It features an all-new interior including new World Traveller and new World Traveller Plus cabins and a new in-flight entertainment system.
It will feature more than 230 TV programmes, 70 films and 400 CDs, plug and play technology, as well as 60 per cent bigger high-resolution screens.
When it goes into service later this year, the 297 seat aircraft will offer a four class configuration including First, Club World, World Traveller Plus and World Traveller."
No matter what they want to call it, I'm betting the comfort level in the lowest class cabin (World Traveller) is just as bad as any airplane, but I suppose the new name sounds better than 'Coach,' which reminds me of stage coaches in the old west where the passengers had to get out and walk on the steep parts of the road to save the horses.