Heather Armstrong has become a blogging phenom. She was featured on the Today Show recently with Kathie Lee Gifford and Hoda Kotb.

The show segment was on mom bloggers. What makes Heather unique is the way she markets/brands herself.

Apparently she's a millionaire b/c of her blogging. Everyday she posts a new pic of whatever her life is about and her dog, Chuck.

Mostly, her blogs are cynical witticisms about life in general and sometimes her immediate family. Occasionally, okay, more than occasionally, she has a potty mouth.

I guess I've been intrigued that someone can do what she does and make millions doing it. Her husband quit work to become her manager. She's got quite a following.

Her site: dooce.com