I adore FB, but I can totally understand avoiding it for fear of big brother.
I have two Facebook accounts and some sub-pages. Mine is "Jon L. Adams" Hobbes Fattytail's is also in my FULL name(a Facebook requirement) and is "Jon Leslie Adams" I have a sub "page" on the Jon L. Adams page called "Jondude's Art Studio" Friend me.
We had devasting floods in this area in 2013 and set up a Facebook group so the local people could share information. The roads were taken out, so some people couldn't drive to their property for a couple of months, but some people were able to hike in, and they used Facebook to describe what they saw and connect with out of state part time residents, volunteers, and other helpers. And then people shared experiences and information. 3 1/2 years later the page is stronger than ever. The main highway is undergoing permanent repair, and is closed to through traffic most of every day, so we use the Facebook page to keep up with when the road is open, and travel conditions in bad weather. We also use it to keep track of where the bears are in the canyon and other non-construction info. Before that flood we didn't know our neighbors, and we didn't really have a community. Facebook has changed that, and my goal is to keep it going so it is ready when to keep everyone connected when the next disaster comes. I don't allow political posts or ads or games or the usual Facebook silliness, our group members have their own and other pages for that. People have to ask to join it so I keep out the spammers - if there they aren't from around here or don't have a picture of a river or some mountains somewhere on their page, I block them. And I can kick people off if I decide they are not fitting in (seldom happens). I can tell when there has been a meeting in the area and someone has recommended our page because I will get a flurry of requests to join it.
The internet tracks us enough already, I avoid it.
I always have a tab open. Businesses, news outlets, retailers, radio stations, etc of any importance have a fb presence.
I waste a lot of time on facebook but I also keep up with my family and friends.