Rubio's, Chipolte, Fresca, Lime, etc.,  seem to be all of the same places. Yes, they are all clean, have some good service, use fresh items, are bright but none stand out from the other while their prices all seem to be a bit high. For a dollar or two more you can go to a full service restaurant, have your order taken, your drinks served, have cloth napkins and, in most cases, tablecloths.

I went to Limes once which was enough and it looks like this place that has taken over that location and remodeled will be the same experience as there was nothing that said to me "You must come back here!"

Rubio's claims to be the originator of the fish taco so I decided to order "The Coastal Trio" consisting of their 'three signature tacos.' They consisted of a fish (what kind I don't know) taco, a Shrimp taco and a Wild Mahi Mahi taco for $9.49. My reaction was the plate would make a nice appetizer but that was it. On the menu, under seafood tacos, I saw they were served with 'no fried pinto beans and chips but the trio had neither. The taco shell was small and each could be eaten in 2 bites. Along with taking over 10 minutes to get them in a 'fast casual' restaurant. With the soda ($1.99) and tax the total came to $12.17

In the future I think I will stick to Tequila Sunrise, Carlos and Pepe's or Tipico and go full service.

https://www.youtube.com/watch?v=ZkBZ4hldQTQ&feature=youtu.be