I know that many of you are too high-minded to admit you ever watch television, but I just have to get this said.
This weekend we watched the football playoffs, and they were for the most part very good games. I liked one of the beer commercials that said something like: How could you watch football for 9 hours this weekend? Simple! Skip the afternoon game on Sunday!"
That struck me as clever, and it only came up once or twice in the nine or so hours we watched football.
What wasn't clever was the General Motors advertisement that ended with the word "Surprised?" at the end and came up several times per hour. Here is the gist of it:
"Buick, Pontiac and GMC cars are great. They are all made by General Motors. Surprised?"
"Chevy Malibu is great. It is made by General Motors. Surprised?"
"General Motors has a new cross-over SUV. Surprised?"
What is supposed to be surprising? That Buicks, Pontiacs, GMCs and Chevys are made by General Motors? That GM makes cars? That GM came out with a new model? That GM is still in business?
I shudder to think of the demographic their advertising agency polled to find out that the perception of General Motors is that none of us knows what it is. Paris Hilton, perhaps?
One surprising thing is that GM does not advertise hybrid vehicles - maybe they don't have any good ones. But, happy day, gas prices have gone down, so GM can apparently ignore all those issues and surprise us with information we already know.
What they should be telling us is that they are a new General Motors, devoted to changing their ways so we will be happy that we are bailing them out, and will happily do it several more times in the future.
I would love it if Congress would send them this message:
We're not bailing you out. Surprised?"