I didn't buy any, but I was transfixed by popcorn flavored like Krispy Kreme doughnuts. It took a couple of minutes to figure out it was popcorn - what I saw was snack bag, Krispy Kreme's logo and a picture of a glazed doughnut.
The last thing I noticed was "Smartfood" and the word "popcorn" even though that's prominent on the package, and by that time I'd decided it probably wasn't all that smart. It still seemed like doughnuts. "Caramel Corn" somewhere on the label would have been more convincing for me.