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NEW YORK (AP) _ Enough gloom and doom: There's a prediction from a
leading color source that cheerful and sunny yellow will be the
influential color of 2009.
Pantone, which provides color standards to design industries,specifically cites "mimosa," a vibrant shade of yellow illustrated by
the flowers of some mimosa trees as well as the brunch-favorite
cocktail, as its top shade of the new year. In general, Pantone expects
the public to embrace many tones of optimistic yellow.
"I think it's just the most wonderful symbolic color of the future,"
says Leatrice Eiseman, executive director of the Pantone Color
Institute. "It's invariably connected to warmth, sunshine and cheer —
all the good things we're in dire need of right now."
In the spring fashion collections previewed earlier in the fall for
retailers and editors, pops of yellow brightened the runways of
Carolina Herrera — who called her favorite shade marigold — Badgley
Mischka, Zac Posen and Michael Kors, among others. Kors even included a
retro yellow polka-dot bikini that clearly harkened back to a more
upbeat time.
The fashion world first embraced orange a few years ago and that has
evolved into yellow, which had already been gaining popularity in the
home market, too.
"People know yellow lightens up the atmosphere," Eiseman says.
Home-goods companies based in Paris and Milan, Italy, have already
been heavily influenced by yellow, says Tom Mirabile, vice president of
global trends and design at Lifetime Brands, Inc., whose portfolio
includes Cuisinart, Farberware and Pfaltzgraff.
It helps that it looks good in florals and has a close association
with nature, a driving force in the marketplace right now, and it
complements current favorites green and purple.
(In 2008, "blue iris,"
a purple-tinged blue, was color of the year.)
"I'd say you should get used to seeing yellow in places you're not used to seeing it," Eiseman says.
https://www.livescience.com/culture/081203-ap-yellow-2009.html
