The comment in question is, "I think what we've had here is a little social concern in the NFL. The media has been very desirous that a black quarterback do well." In other words, Limbaugh was saying that McNabb was a quarterback simply because he was black, and the NFL and the media were giving him an unfair advantage.

Now, I’ll be perfectly honest with you, while the comment, by itself, was not exactly the most intelligent, accurate or sensitive thing to say, I don’t think it was as overtly racist as some may say.  HOWEVER, coupled with other comments from Mr. Limbaugh, such as calling the NFL a fight between the Bloods and Crips, it is just one more log added to the fire.

Jim Irsay, the owner of the Indianapolis Colts put it succinctly when he said that he could never vote for a person who makes his living from demonizing people who happen to disagree with him.  This statement is a reference to Limbaugh’s penchant for such things as labeling feminists as “femi-nazis”, and referring to new organizations as “The Drive-by Media.”

The opposition to Limbaugh has nothing to do with his feelings about Donovan McNabb. That is fraudulent, and that’s what I take issue with. I have no problem with Limbaugh being denied ownership of an NFL team, but let’s tell the truth here, and give the real reason why such a thing took place.

The NFL Owner’s Organization is a closed club. Everybody who wants to become a member of this club has got to be voted in by the other members. This is all well and good and legal. And these members all want to protect their substantial investments in their clubs.  These folks foresaw a huge backlash against the NFL from fans and players alike if Limbaugh was granted ownership in a team.

And, when it became apparent that the owners were going to vote against the group of investors hoping to purchase the Rams because of the inclusion of Limbaugh, the group decided to oust Limbaugh from their ranks.

The day after this happened, Rush opened his show with a fifteen-minute attack against, of all people, liberals in this country.
"This is not about the NFL, it's not about the St. Louis Rams, it's not about me," Limbaugh said. "This is about the ongoing effort by the left in this country, wherever you find them, in the media, the Democrat Party, or wherever, to destroy conservatism, to prevent the mainstreaming of anyone who is prominent as a conservative.
"Therefore, this is about the future of the United States of America and what kind of country we're going to have."
Rush is wrong. The whole incident took place as a backlash to him. It did not happen because a bunch of “liberals” got together and twisted his words in an attempt to discredit him.  It was not an attack on conservatism. (Most of the owners are conservatives as are most of the people who were in his investors group.) He broadcasts his own words every weekday. It is these pearls of wisdom that drip from his mouth and come across on the Excellence In Broadcasting Golden Microphone that doomed him in this attempt. He’s got nobody to blame but himself. 
There is no left-wing conspiracy to keep him from owning The Rams, as he more than suggests.  He must bear the weight of the guilt on his own shoulders. He must accept the responsibility of the consequences of his own actions. The venom and hatred that he spews forth every day has come back to bite him in the butt.

"There's an argument that says the very principles Rush espouses -- the free market -- are what did him in," said the conservative radio host Michael Smerconish. "This IS the free market. These are private businessmen who made a decision about what was in the best business interest of their thriving venture.”

These businessmen, (The NFL franchise owners), correctly concluded that most of the players, and good deal of the NFL fans dislike Rush Limbaugh and his opinions. (A HUGE number of players stated that they would never play for a team that he owned.) So they made a sound business decision, as did the group of folks who finally excluded him from their ranks as they put in their bid for ownership of an NFL franchise.

Is it fair? Nope. And, then again, it doesn’t have to be.

Limbaugh is being punished for his beliefs and his daily statements.  And these statements are not misinterpretations.  Every day, anybody with a radio can hear them coming directly out of his mouth, and these people draw their own conclusions.

Rush cannot manipulate the majority of public sentiment against him the way he manipulates the facts on his broadcasts.

The irony of the situation, and the poetic justice of it, is that what he usually does to others who disagree with his views on the world has finally been done to him. And the perpetrator is Rush himself.

Sorry Rush.  It’s not politics.  It’s not a liberal conspiracy.  It’s not an “anti-conservative” campaign. It’s just business.