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CBS has rebuffed the publicity-seeking entry from a new gay dating service, Mancrunch. The company had pounced on a chance to present their ad when they heard time was still for sale for the big game.

Ah, but they missed the fine print: CBS's newly announced ad standards are for advocacy ads promoting a point of view. So far, the only one booked for the family audience is one starring Tim Tebow and underwritten by conservative evangelical Focus on the Family.

CBS spokeswoman Shannon Jacobs is quoted by CNN Money saying:

After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot ... We are always open to working with a client on alternative submissions.



OK folks, if you want to advocate for gay rights or marriage, perhaps -- but don't appear to enjoy same sex contact in an ad airing during a game where grown men will be knocking each other nearly senseless -- you still have an opening.

One reader, who posts as Belmont Scott, commented on my earlier postthat

... advocacy commercials should be banned. There are plenty of programs that discuss controversial topics and display controversial behavior. The people who want to watch that sort of thing can watch it there.

Who do you think will be next to spend $2.5 million+ to push a point of view to your family? Or do you agree with Belmont Scott and hope they all go away?


The authors investigated the role of homosexual arousal in exclusively heterosexual men who admitted negative affect toward homosexual individuals. Participants consisted of a group of homophobic men (n = 35) and a group of nonhomophobic men (n = 29); they were assigned to groups on the basis of their scores on the Index of Homophobia (W. W. Hudson & W. A. Ricketts, 1980). The men were exposed to sexually explicit erotic stimuli consisting of heterosexual, male homosexual, and lesbian videotapes, and changes in penile circumference were monitored. They also completed an Aggression Questionnaire (A. H. Buss & M. Perry, 1992). Both groups exhibited increases in penile circumference to the heterosexual and female homosexual videos. Only the homophobic men showed an increase in penile [ee-rek-shun] to male homosexual stimuli. The groups did not differ in aggression. Homophobia is apparently associated with homosexual arousal that the homophobic individual is either unaware of or denies.


From a conservative gay male's point of view, I understand why this ad was rejected and do not see it as discrimination. From what I've seen it appears deliberately provocative, risque, borderline trashy. . . And I would make the same argument against today's gay pride celebrations of which I'm neither a fan. If the ad was of identical professional quality to, let's say eHarmony, then I would strongly oppose CBS.



Justice For Awe (1 friends, send message) wrote: 23m ago
jb: Who really cares? If people kissing bothers people, change the channel. There has been hetero love and sex fests on TV and in the media since the beginning, which continues today without commentary..... "Costume malfuntions" and all........... DOUBLE STANDARDS are not within our notions of fairness as a people and not permitted under our Constitution - EQUAL PROTECTION CLAUSE.



jb1989 (3 friends, send message) wrote: 23m ago
REALITY CHECK (3 friends, send message) wrote: 1m ago
jb1989 (3 friends, send message) wrote: 1m ago
As a straight person I have friends who are gay and are open about it. It doesn't bother me as they don't flaunt their homosexuality just like I don't flaunt my heterosexuality.
- They pay their taxes and should get the same benefits as all tax payers.

The main difference is you have extremists who want to push a homosexual agenda on the rest of society and society is pushing back. These extremists r probably doing more to damage the homosexual cause than help it!!!

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Excuse me? The extremist pushing an agenda are FOCUS ON THE FAMILY.

I see nothing extreme in showing two men kissing anymore than 2 heterosexuals kissing. You see heterosexuals kissing on TV all the time......which by your standards is FLAUNTING heterosexuality.. A kiss is nothing to be ashamed of or disgusting. The more people see two men kiss, the less of a shock it is and therefore, the less of a bid deal it is. That's the POINT.
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Focus on the Family is telling a FOOTBALL STORY that people MAY find interesting. If Tim Teebow was kissing another guy and talking about playing football while being gay then I would agree to air the ad. Having two random guys kissing is just shock value!
- Again these issues are TOTALLY DIFFERENT!!!



Grandma of 6 (57 friends, send message) wrote: 25m ago
Direction (36 friends, send message) wrote: 1m ago
Another stunt pulled by the gay community to draw attention. Lets be honest... what percentage of football viewers are gay? Just an assumption, but I'd put it below 5%... so who are they advertising to? Gay viewers? Or are they just trying to shove their un-accepted behavior onto the rest of the country
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You know what, I think the whole thing is a fricken joke. The Super Bowl is not the place to air political anything. This might mean more to me if Tim were in the Super Bowl, but he isn't. There is a place and time for everything and this is not it.