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1. Show your expertise in your particular field or practice.
2. Maintain relationships with customers, vendors, suppliers.
3. Keep the media updated with your recent endeavors.
4. Communicate/collaborate with Internal employees.
5. Storage of all pertinent info for employees.
6. Float new products or trials out and test response.
7. Use your blog to find new employees.
8. Blogs can help with ranking in the Search Engines.
9. Increase sales and or leads.
10. Build a direct line of communication from upper management to the ground floor employee.
