What is a blog? A blog is short for web log which is an on-line journal where individuals or groups can post their personal thoughts or opinions, photos etc. It is the quickest, easiest, cheapest way for anyone to have an immediate presence on the Internet. Think of a blog as a website for individuals. Blogster is a blogging platform that hosts tens of thousands of individual bloggers on our network for free. A business blog or corporate blog is just a blog that a business uses to communicate quickly with clients, sales reps, suppliers etc. Many business blogs are taking the place of company intranets. CEO's and major decision makers at businesses are adopting blogging as a way to communicate directly with customers and employees. Corporate blogs can also be used to deal directly with problems or issues with a company or their products and services. It seems better to deal with criticism head on, in your own space rather than let it run wild elsewhere. Above all, honesty and transparency are a must in corporate blogging. The blogosphere will uncover any lies, half truths or insincerity in a CEO's blog.

Tony Colan is a free-lance writer and owner of Blogster.com, a closed community blogging platform that sells corporate blogging solutions to businesses of all sizes.

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